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This confidence is echoed by other recent metrics, including a survey by Morgan Stanley showing that consumer sentiment hit a five-month high in January. Economists who spoke to CNBC Make It say it's likely the cumulative effect of wage growth, low unemployment and slowing inflation. "But with slowing inflation and strong wage growth, adjusted-for-inflation incomes are increasing, giving consumers more buying power," he says. Wages increased 5% in January 2024, a three-month moving average of nominal wage growth for individuals, as measured by the Atlanta Fed's Wage Growth Tracker. Wage growth, slowing inflation and low unemployment are the main factors for improved optimism among Americans, Ernest says.
Persons: Morgan Stanley, what's, Robert Johnson, Here's, Gus Faucher, Johnson, Jonathan Ernest, Ernest Organizations: of Michigan, Consumers, New York Federal Reserve, CNBC, Creighton University's Heider College of Business, PNC Financial Services Group, U.S . Department of, Treasury, Federal Reserve, Stock, Case Western Reserve University Locations: New, Atlanta
That's good news for struggling consumers, but doesn't tell the whole story of how much more Americans are spending due to rising prices. In that time, the cost of essentials like groceries, utilities and gas increased by 20% or more. The cost of groceries is up by almost 20%Since April 2021, the cost of food prepared at home has risen by almost 20%. Margarine prices increased by 54%, largely due to the war in Ukraine, which is the world's No. Relatedly, milk and bread production have also been affected by the conflict in Ukraine, with prices rising 19% and 21%, respectively.
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